Image Requirements Every Amazon VA Should Know

Gazelle Bunag

If you are an Amazon expert, you must probably know the listing image requirements for Amazon. But in case you are new in the Amazon industry. There is only one thing that Amazon wants - to streamline customer’s shopping experience. And any seller who doesn’t follow the guidelines will be penalized and may result in lost opportunities or lost dollars.

To be able to stand out in a crowded marketplace, Amazon experts should know that creative assets optimization is essential for growing the business. It may be frustrating to know that Amazon’s algorithm keeps on changing, but don’t worry. Seller Universe team will keep you updated with the best practices and will help you with all the knowledge you need for your products to be retail-ready.

Just follow the guidelines below and visit our website for any changes.


Main Image

  1. Professionally photographed image of the product
  2. The product image should fill 85% or more of the canvas
  3. The image should be clear and sharp
  4. Products have to be placed on a white background
  5. It is recommended to use 2000 pixels x 2000 pixels in order to allow maximum zoom on the image.

Secondary Images

  1. Showcase any part of the product that is not easily visible on the main image
  2. Utilize image zoom by following recommended image sizes
  3. Amazon allows using a dimension that are larger than 1000 pixels on one side and 500 pixels as a minimum on the other side thus will give you a rectangular image and allow zoom abilities.

Size/Ratio Dimensions

  1. Use an image of the product wherein the dimensions can be clearly shown - L x W x H
  2. The measurements should be clear and legible and refrain from using unnecessary graphics

Features and Specifications

  1. Use product images that showcase the features that are highlighted
  2. Use icons that are easily understandable at a glance to highlight features, succinct information, and copy
  3. Additional graphics may be used but the focus should still be about the highlights of the product

If you wanted to master how to create powerful and impactful images for Amazon. We have good news for you! Seller Universe is opening its doors to new enrollees for the CREATIVE course focused on everything Amazon. Starting from the guidelines, best practices, A+ content, infographics, and lifestyle images.

Start your career as an Amazon creative expert now!